Local Search Optimisation
What is Local Search Optimisation?
Local Search Optimisation is a very effective search marketing strategy that has two main objectives:
- Optimising your website in the correct manner so that it ranks highly for location based search queries.
- Making sure that your website appears and ranks well on the search engines local maps.
How Will Local Search Optimisation Benefit Me?
Local Search is becoming increasingly important to Irish based companies. If set up correctly and utilised appropriately, you can leap frog established websites by appearing on the location map that now frequently appears for location based searches.
Example:
By doing a search for 'restaurants in cork' on Google, we are presented with the following result:

When Google results appear in this manner your location as well as your contact details can be seen by a large amount of potential customers.




