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Local Search News – Monthly – January 2011

We hope the year is going well for everyone so far. We’ve had a busy few weeks taking on new clients who have decided to invest in online marketing . A common trend amongst all the people we have talked so far was that they got very little return on alternative forms of advertising like radio, business directory adverts (hard copy) and local news papers. Small business owners are beginning to realise that it is at least worth testing some form of online marketing.

As mentioned in our last post, we have moved offices. We’re delighted to be moving in with a very talented group of  people in Junction Studios.

We have one concern about our move and that is how search engines will react to it. When it comes to local seo, citations are extremely important. By moving to a new physical address we will also have to alter our citations. Luckily we are staying within the Dublin 2 postcode. We’ve also taken a note of all the local directories and review sites that we’d had signed up to so we can alter them pretty easily. We’ll be keeping a close eye on the effects of the move and will aim to write a post on it in the future.

January 2011 Local Search Articles:

- Rodney Hess wrote an interesting review on a foursquare related iphone app.

- Matt Magee compiles a list of 168 articles relating to predicated trends for 2011.

- Happen to know of any business owners who have had to shut up shop? Well, Miriam Ellis reports on the trials and tribulations of letting Google know about it.

- FourSquare celebrated a 3,400% growth in 2010 and celebrated with this infographic.

- Andrew Schotland conducted some research on mobile marketing and shared it over on Search Engine Land and also on his own blog. Link love going to your personal site Andrew : )

If you come across any more interesting local search articles and would like them included in our monthly round up, drop us a line or connect with us on twitter @localsearchmkg

The Local Search Team

By: The Local Search Marketing TeamDate: 31.01.2011
Posted in Google Places, Local Search, Monthly News Round Up No Comments »


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