Generating Leads Online: SEO, PPC and Social Media

What is the number one source for leads online? SEO, PPC or Social Media.

A recent survey by Webmarketing123, a California-based online marketing agency indicates that SEO is the winner.

In fact SEO has the biggest impact on both B2B and B2C lead generation.

 Interesting to note that the SEO impact does not match up with the budget allocation.

Two additional interesting findings:

Lead Generation is the most important objective of Digital Marketing programs.

Measuring the Success of Digital Marketing Campaigns.

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By: adminDate: 03.11.2011
Posted in Local Search, Search Optimisation No Comments »

Search Terms: Three word queries drive the most traffic from search engines

Three is the magic number. Well that is according to a new study from Chitika Research.

This is the number of words that most people use in search engines. In other words the most common searches are three words long.

Out of a sample of 41,103,403 impressions of search traffic, 10,710,579 impressions – some 26% of all search traffic – came from three-word searches. The next top word counts were two-word (19%), four-word (17%), and finally one-word (14%).

Chitika then looked at the advertising click through rate by word count. Which word searches generate the most clicks on paid adverts. The highest ad click rates were for queries of 5, 6 and 4 words. This suggests long tail keywords are more likely to convert with paid ads.

All together this points to a sweet spot in search optimisation. Ranking well for popular queries between three and five words long should see both optimal traffic and conversions.

The Local Search Team

By: Des MartinDate: 29.06.2010
Posted in Search Optimisation No Comments »