Local Search Marketing Blog
Archive for the ‘Local News’ Category
From a couple of minutes ago…
The Big Man dropping in to say Hello!
Time to head off.
We do not usually plug websites, but this is a welcome change.
Just wanted to let our readers now about a recent Irish start-up NewsWhip.ie.
Paul and his team bring you news with a twist. A great way to break up your working day.
NewsWhip are a client of ours and we know they will go from strength to strength in the coming year.
Stay in the Loop People.
Just over two weeks to go till the General Election. Things are heating up with a leaders debate that is missing the most likely future leader, due to kick off later this evening.
It is interesting to see the Obama effect has ensured most politicians have embraced social media and have Twitter, Facebook and Youtube icons on their election posters.
What amazes me is that in that most local of all things (an Irish election), it is hard to find out who is running in your constituency by performing local searches in Google. Let alone work out what these people stand for and how they will make Ireland a better place.
The world has moved beyond posters and door to door canvasing. We are in the age of information and research. I, most likely, will not be home when politicians call and I find political posters with their awkward smiles an eye sore.
I want to be able to research my local candidates and make an informed decision. I am register to vote in Dun Laoghaire Rathdown. Lets try and research some simple information using Irelands most popular search engine – Google.
Search for: ‘dun laoghaire rathdown election candidates’ – useless all I can get is local elections from 2009. As I refine further all I can find is results about whether or not David McWilliams would run in the area.
Search for: ‘general election candidates ireland’ I decided to go national to see if the information was available. This was the first result, ElectionsIreland. It has the information, but it really is not user friendly.
After further searches the best places I found with relevant information was theJournal.ie. They have broken down candidates by constituency with links to their websites (where available). Hard to believe someone would put themselves forward for election without at least a simple page (website) outlining what they stand for and their goals, but they are there.
My point here is that it is difficult to find out exactly who is running and what they stand for. In the internet age this should be a basic for all candidates. Considering that candidates will spend tens of thousands on posters and print media, spending a few hundred optimising your website should be a given. It can take time for a website to rank in Google and this election was called fairly recently. But people have known this election was coming since the Greens announcement in December, some planning and this would not be an issue.
Our message: Future leaders of the country. Please make it easier for us, the electorate, to research what you stand for. I don’t like being door stepped or receiving spam snail mail. Please make this information available online and easy to find. It might even help you win an election!
Something else we found: The Dublin constituency map loads up on its side and is far from user friendly.
For those that have not seen last nights Groupon Advert:
Groupon have managed to offend both US and Chinese consumers. A quick search on Twitter reveals some irate viewers.
Over 1 million Tibetans have died since the Chinese occupation. The Groupon Ad is being viewed as being insensitive. Up until now Groupon have not put a foot wrong. It will be interesting to see how this affects there brand loyalty.
Here is one sample tweet:
“Hey @groupon, instead of buying from your deals, I’m going to donate to Tibet. Who’s laughing now?”
Here is Groupons perspective:
“The gist of the concept is this: When groups of people act together to do something, it’s usually to help a cause. With Groupon, people act together to help themselves by getting great deals. So what if we did a parody of a celebrity-narrated, PSA-style commercial that you think is about some noble cause (such as “Save the Whales”), but then it’s revealed to actually be a passionate call to action to help yourself (as in “Save the Money”)?”
To see Groupons the Save the Money website: Click Here.
What does this mean for Groupon?
The general consensus appears to be that the SuperBowl Ads have backfired on Groupon. Not least as they have been rumored to be in the process of setting up a division in China.
The one saving grace appears to be Christina Aguilera forgetting a line from the National Anthem. This at least took some of the attention off the Groupon Ads.
The Local Search Team
Quick Update for our Customers and Readers. We have a new home!
The LSM team has moved into Junction Studios. Yeeaaahh!
Where is that? We are on the corner of Pearse Street and Lombard Street in Dublin 2. Only a short walk from our old address! As always we welcome clients and interested parties to drop by and say hello. We would be delighted to show you round the new office.
We share the office with some exciting people. Innovative companies in the branding, marketing, market research, PR, website solutions and online marketing space. Here is a quick flavour:
Greenhouse create fun packaging, advertising and branding solutions.
Ideaction is a new Dublin based qualitative research agency
Provide a fresh approach to companies
looking for marketing support and advice
Together we form Junction Studios. Whatever your digital, marketing and branding needs we have a solution to suit your business. We work both individually and as a collective to suit your needs.
For all our local search readers we are planning a future post on the effects of moving address on you Local Listings.
Check Back Soon
Google has announced that 200 jobs are to be created at their new operations centre in the Eastpoint Business Park, Dublin. The new centre that is expected to be fully functional by the end of this year will focus heavily on its’ location based search services like Google Maps and Google Places.
Google’s director of geo operations in Europe, David Martin noted the importance of the services that the new centre will accommodate.
“Google Maps displays so much more than the geography of a place, and now incorporates rich data from thousands of sources in different languages from across the world and also includes local business listings. This operations centre will help to manage these data sources to give Google Maps users even more local information than before”.
This will increase the number of workers employed by Google in Dublin to 1700 in total.
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- Jill: Northern Irish based deal website offering deals North and South of the border
- Gary: Hey, just to let everyone know, www.jammygit.ie will be going live in the next 2-3 weeks. The aim of...
- Matthew: Also http://www.dealsoftheweek.ie For hotel deals direct.
- Ciaran: Hi guys just to let you know our site is now live!!Check out our deals in the NorthWest
- James: Check out www.biteabargain.ie We are launching soon and will be featuring deals ONLY in the food and beverage...