Using PPC to Estimate RoI on Search Engine Optimisation

Return on Investment on Search Engine Optimisation One of the biggest challenges in search marketing is measuring return on investment on SEO. More specifically estimating return on the time and cost spent search engine optimising your website for... Read more

By: JasonKellyDate: 23.03.2012
Posted in Ecommerce, Google Places, Google Products, Google Search, Local Search, Search Optimisation No Comments »

Googles Panda Update – One Year Later

There has been a lot of talk about the Google Panda update of the past year. In some quarters it has been talked to death, but it is still insightful to see the last year in terms of Panda and the various iterations. The info graphic below was... Read more

By: The Local Search Marketing TeamDate: 06.03.2012
Posted in Google Search, Search Optimisation No Comments »

Pay Per Click Advertising drives 6 times more offline sales than online sales – US Study Reveals

For every $1 in online sales generated from PPC advertising, $6 is generated from in-store sales.  This is according to US Retail Market Research Firm, Revtrax. RevTrax also revealed that 89% of conusmers pre-shop by conducting research online but... Read more

By: JasonKellyDate: 19.12.2011
Posted in Google Search, Google+ No Comments »

Shopping Cart Abondonment and How to Avoid!

Christmas is the most important time of the year for main eCommerce retailers. Here are some tips to avoid shopping cart... Read more

By: adminDate: 23.11.2011
Posted in Ecommerce No Comments »

Google+ Place Pages for Business

Google+ Places for Business have arrived Google+ Pages have arrived. Here is a quick guide to creating your page, by Danny Sullivan. Everyone from Global Brands to Local Business can set-up a page. As Google integrate more of their existing... Read more

By: adminDate: 08.11.2011
Posted in Google+ No Comments »

Generating Leads Online: SEO, PPC and Social Media

What is the number one source for leads online? SEO, PPC or Social Media. A recent survey by Webmarketing123, a California-based online marketing agency indicates that SEO is the winner. In fact SEO has the biggest impact on both B2B and B2C... Read more

By: adminDate: 03.11.2011
Posted in Local Search, Search Optimisation No Comments »

The evolution of Local Search: Infographic

Local Search Infographic from the People at MDG Advertising. Local Search is big business and big opportunity! Infographic by MDG... Read more

By: adminDate: 25.10.2011
Posted in Local Search No Comments »