Pay Per Click Advertising drives 6 times more offline sales than online sales – US Study Reveals

For every $1 in online sales generated from PPC advertising, $6 is generated from in-store sales.  This is according to US Retail Market Research Firm, Revtrax. RevTrax also revealed that 89% of conusmers pre-shop by conducting research online but... Read more

By: JasonKellyDate: 19.12.2011
Posted in Google Search, Google+ No Comments »

Shopping Cart Abondonment and How to Avoid!

Christmas is the most important time of the year for main eCommerce retailers. Here are some tips to avoid shopping cart... Read more

By: adminDate: 23.11.2011
Posted in Ecommerce No Comments »

Google+ Place Pages for Business

Google+ Places for Business have arrived Google+ Pages have arrived. Here is a quick guide to creating your page, by Danny Sullivan. Everyone from Global Brands to Local Business can set-up a page. As Google integrate more of their existing... Read more

By: adminDate: 08.11.2011
Posted in Google+ No Comments »

Generating Leads Online: SEO, PPC and Social Media

What is the number one source for leads online? SEO, PPC or Social Media. A recent survey by Webmarketing123, a California-based online marketing agency indicates that SEO is the winner. In fact SEO has the biggest impact on both B2B and B2C... Read more

By: adminDate: 03.11.2011
Posted in Local Search, Search Optimisation No Comments »

The evolution of Local Search: Infographic

Local Search Infographic from the People at MDG Advertising. Local Search is big business and big opportunity! Infographic by MDG... Read more

By: adminDate: 25.10.2011
Posted in Local Search No Comments »

Local Search and Location Marketing Demystified

Here is a video we recently recorded as part of the Business Corner series. Des explains why Local Search and Location Marketing is a vital component for many online marketing... Read more

By: Des MartinDate: 23.08.2011
Posted in Google Places, Local Search, Mobile News No Comments »

Some interesting analysis of the Irish Deal a Day Market

Last week, Shane Hayes (Sift.ie) posted an article on the growth of Deal a Day websites in Ireland. Sift.ie are a deal aggregation website. In other words, they bring together deals from all of the various Deal a Day sites in one location. This puts... Read more

By: Des MartinDate: 18.07.2011
Posted in Group Deal, Local Business Promotion 1 Comment »