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Local Search Marketing Blog

The Mobile Movement – Understanding Smartphone Users

This particular webinar from Google is over a year old, but its got some really relevant points for Irish business. The stats used in this video for US consumers have increasingly become a reality in Ireland. Little long, but some great insights... Read more

By: adminDate: 13.08.2012
Posted in Google Products, Local Business Promotion No Comments »

Local Search Ranking Factors 2012

Last month David Mihm released his annual Local Search Ranking Factors (2012). Just after David Mihm had gathered the information for his 2012 release, Google merged Google places with Google+. This is a spanner in the works and means that much of... Read more

By: Local LadDate: 10.07.2012
Posted in Google Places, Google Search, Google+, Local Search No Comments »

Using PPC to Estimate RoI on Search Engine Optimisation

Return on Investment on Search Engine Optimisation One of the biggest challenges in search marketing is measuring return on investment on SEO. More specifically estimating return on the time and cost spent search engine optimising your website for... Read more

By: JasonKellyDate: 23.03.2012
Posted in Ecommerce, Google Places, Google Products, Google Search, Local Search, Search Optimisation No Comments »

Googles Panda Update – One Year Later

There has been a lot of talk about the Google Panda update of the past year. In some quarters it has been talked to death, but it is still insightful to see the last year in terms of Panda and the various iterations. The info graphic below was... Read more

By: The Local Search Marketing TeamDate: 06.03.2012
Posted in Google Search, Search Optimisation No Comments »

Pay Per Click Advertising drives 6 times more offline sales than online sales – US Study Reveals

For every $1 in online sales generated from PPC advertising, $6 is generated from in-store sales.  This is according to US Retail Market Research Firm, Revtrax. RevTrax also revealed that 89% of conusmers pre-shop by conducting research online but... Read more

By: JasonKellyDate: 19.12.2011
Posted in Google Search, Google+ No Comments »

Shopping Cart Abondonment and How to Avoid!

Christmas is the most important time of the year for main eCommerce retailers. Here are some tips to avoid shopping cart... Read more

By: adminDate: 23.11.2011
Posted in Ecommerce No Comments »

Google+ Place Pages for Business

Google+ Places for Business have arrived Google+ Pages have arrived. Here is a quick guide to creating your page, by Danny Sullivan. Everyone from Global Brands to Local Business can set-up a page. As Google integrate more of their existing... Read more

By: adminDate: 08.11.2011
Posted in Google+ No Comments »


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